Naming Questionnaire

1. Do you have a (new) company name?*

Yes

1A. Please include name below and briefly tell us why you chose it and what it represents.

1B. Please share any name ideas you are considering.

2. What type of name do you envision for your brand?

3. Company background: Who you are and why you started your company.

4. What is your company’s Unique Selling Proposition (USP) that distinguishes you from others?

5. Describe your style of interactions with a client. What is something unique you bring to your client relations?

6. Who do you consider your principal target customers/clients?

7. What are your company’s principal values?

8. What tone and personality would you like your company name to project?

9. What other qualities would you like your company name to convey?

10. Do you have a specific image, word or concept in mind that encapsulates your company?

11. Are there any personal or locational references to consider for a name (e.g., your own name, a family member’s name, the city/town/location of your company)?

12. Is there an inspirational quote you would like to share — either your own or from another source — that could pertain to your company name?

13. Your name?

14. What is the name assigned to your project?