Collective MO – Creative Agency
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1. What is the legal name of your new practice?
2. Do you want your full, legal name to be used in your logo (for legal compliance and/or personal reasons) or can we explore shorter variations?
a. Edward D. Jones & Co., L.P. is the legal name for
b. Merrill Lynch, Pierce, Fenner & Smith Incorporated is the legal name for
3. Will there be a service description (Investment, Financial Planning, etc,) and/or positioning statement or tagline?
4. What type of logo do you envision for your practice? (see descriptions below)
a) Word Mark or Logotype:
A unique or stylized typographic approach like
b) Combination Mark?
A logo that includes an icon or symbol with a styled font or logotype like:
5. List a few logos or brands in your industry that you like (provide links to each for discussion).
6. List a few logos or brands in your industry that you dislike (provide links to each for discussion).
7. Symbols and Iconography: Are there specific symbols, icons or other visual elements that you want or don’t want incorporated into your identity (i.e., tools, shapes, structural elements…)?
8. Do you have a specific color or color palette in mind for your logo and overall brand? If so, please identify the color(s) and tell us why you like it. Be specific (dark or light?) and provide examples/links if possible.
9. Do you or any members of your team have a specific logo concept, sketch or source of inspiration that you’d like to share with us before we begin?
10. Please identify yourself. (first name only)